If a business doesn’t have website in today’s day and age, either its’ referral funnel is overflowing or it just plain doesn’t get it. Even small businesses have taken to the Internet to find more customers and create an online presence. The problem is, with so many companies creating their own websites, yours can get lost in the shuffle.
Luckily, a great web design can make a big difference. Here are five web design trends that could help increase your web traffic.
Scrolling is a convenient method for traversing a website. Instead of navigating through confusing menus and drop-down tabs, a scrolling one-page site has a cleaner look and is usually more intuitive for the user. This web design style is definitely more important today, now that people have grown more accustomed to mobile web browsing. The next time you revamp your company website, consider the appropriate scrolling element for your page.
To achieve an optimal viewing experience for users, many companies adopted a flat design for their websites. The flat design style replaces the elements that gives an illusion of depth, like shadows and textures, with minimalist typography and colors. For example, Google employed this style to get content to viewers more efficiently. The company added flat design colors and used a sans-serif font. This allowed the logo to load faster and made it was easier to read as well.
One way businesses have been setting themselves apart from others is by including customized animations to their pages. Now this doesn’t mean you should overload your site with flashy effects that take forever to load. If you want to use animations on your site, give it a subtle twist. For instance, Slack’s loading animation features their logo.
Slideshows on your homepage are also another effective way to showcase what your company is about without throwing too much information at the audience.
More websites and apps are using full-screen forms to increase user interaction. Rather than being redirected to another page when your visitors decide to register or login to a website, you are welcomed by a full-screen form without leaving the home page. This is also especially useful for mobile users since they are less likely to misclick sections of the form.
The next time you want to use photographs to highlight your company, forget about using stock photos. Businesses who exhibit their own photography on their homepages look more personal and stand out from the competition.
While these trends are popular at the moment, don’t blindly adopt them all at once. Take the time to make sure that the design fits your target audience and use the trends that will put your company in the selling spotlight.
Bob Milliken is the TheITGuy@CascadiaSystemsGroup.com and specializes in helping businesses with their IT needs. Connect with him at 604.270.1730