SEO (search engine optimisation) is critical for driving traffic to your website. As the name suggests, SEO content makes it easy for search engines to find your text and therefore your website.
To create strong content, it’s important that you understand and incorporate these five key principles in your writing: keywords, title, meta tag, meta description and backlinks.
Keywords are an important component of SEO and determine whether or not your website is found through keyword searches. To develop strong keywords in your text, my best advice is to start with research to determine what types of things people are searching for in relation to your business. Online tools, such as Google Ads Keyword Tool, are good for determining if specific keywords are too competitive and therefore will limit the chances of your website being seen. Also, Using longer keywords is a good trick (see last week’s article) for ranking higher as these key words tend to be in less competitive keyword niches.
Getting the title of your content is also crucial when it comes to SEO. Follow my three suggestions when developing the heading. First, consider the length. Most search engines display only 50-60 characters of a heading in their search results so stick to this limit. Second, titles need to immediately grab our attention, be engaging, and relevant to the content. However, make sure that the title accurately describes and reflects the piece that it is attached to. Third, you will need to include keywords in your title. Keywords are best added at the beginning of a title making it more likely your content will be found.
- Meta Descriptions
Every time you conduct a search, you will see a list of titles that match your keywords as well as a meta description that outlines the page and the relevance of the searched keyword. Use these 50-160 character meta descriptions to succinctly tell your audience its worth for them to visit your site.
Get out there and form partnerships and include high-quality, relevant links to their sites. Backlinks are valuable SEO tools because they represent a “vote of confidence” from one site to another. And they are an effective way to significantly increase your audience.
SEO content is typically about the written aspects, but the inclusion of images should not be forgotten. Use image captions and tags to highlight your keywords and increase search engine optimisation.
Boost your website traffic with my five key SEO tricks. You’ll be surprised by the results.
If your website is collecting leads and converting them into hot prospects, congratulations. If not, give us a call. We are SEO lead generation experts who excel at delivering leads, customers and sales.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org