Bob Milliken

Social media. Whether you love it or hate it – it is probably the most phenomenal invention ever conceived by man since the birth of the Internet. It has been a game changer connecting millions of global online users through the simplicity of the Internet.

There are a multitude of ways to tap into the power of social media; some simple and some not so simple. I like simple and I like easy, so I’ll not stray too far from that today.

Did I just say social media is simple? Well, yes and no. On one hand it does simplify and facilitate channels of communication with your communities. On the other hand, it does take knowhow to use it effectively.

To get the most out of social media you must know how to use it properly. Here are my 5 tips to help you make the best use of your social media channels;

1. Be an eye-candy

Keep your social media page looking attractive. This is one of the best ways to attract more subscribers and viewers. Moreover, your viewers will think you pay a lot of attention to quality if your page is always in top shape.

2. Be active

A social media page must never be stagnant, not even for short periods of time. If your page has little or no activity, your subscribers will likely leave. Always be thinking of new and interesting things to post (psst – you can hire someone to do this for you).

3. Be professional

Be proactive by connecting with your subscribers. Remember, you are in a professional relationship. Always be polite, and exercise professionalism in the posts, comments, and multimedia content that you upload and post.

4. Be watchful

You cannot control how your subscribers will behave. They may post hate comments, destructive comments, and they may even argue with one another. Always be on the watch for this and take appropriate action as soon as you see it happening.

5. Be interesting

Blog posts that talk about business offers, product offers and services can be really dry and boring. You have to think of ways on how to make dry topics sound interesting.

Take Away

Social media can be a powerful tool. In the right hands, it can propel your business to the top. With the right strategies, your company will see a significant increase in sales within a short period of time. With the right management, your company will gain more popularity from the public.

If you are already using social media in your marketing programs, congratulations. I hope it’s working for you. If not, give us a call, we are social media experts who can deliver customers and revenues.

Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at