In a world that revolves around social media and search engines, it would be highly unlikely that you haven’t bumped into Google Ads. Even if you are new to the online marketing space and that particular term is foreign, you would have had to have been living in a cave on a remote, isolated island in the middle of the Pacific Ocean to not have heard of the search engine great, Google.


Bob Milliken

Google Ads is used for online marketing

Google Ads is a program offered by, yup you guessed it, Google. It is used by people wanting to advertise things they have to sell. With Google Ads you can reach a global audience just as easily as you can the audience around the corner. It’s that powerful.

You pay for results

Unlike traditional campaigns or other online advertising models that require a significant investment upfront with no guaranteed success, Google Ads are based strictly on results. You pay only when an interested viewer clicks on your Ad. No clicks, no charges, but no one would knowingly build such a campaign.

Ad campaigns are based on keywords

Google Ad campaigns are driven by the keywords you use to describe your sale. Clearly choosing the right keywords for your campaign are crucial. I suggest using Googles’ keyword planner to get you started.

There are two payment options for Google Ads

There are two ways to pay for your Google Ads campaigns – manual or automatic. Manual payment allows you to prepay for your Google Ads, meaning that the cost of a campaign is deducted from your prepaid balance. Automatic payments are processed against your credit card after an ad has been shown or once every 30 days.

Google uses a range of metrics to determine what ads will be shown

There are three metrics used by Google to decide which ads will be shown for the chosen keywords: cost per click (CPC), ad rank and quality score. Cost per click refers to the amount a company is willing to pay for a click; campaigns that have a higher CPC are more likely to be shown more often. Ad rank is dependent on two things: maximum bid for a particular keyword and quality score. These things affect where your ads are displayed on a Google search page. Quality score is the third metric and is based on the relevance of your keywords

Take Away

Google processes nearly 6 billion searches every day – making it an advertising medium your business can’t afford to ignore. Whether you are a small local business or a major corporation, Google Ads will double your website traffic overnight and boost your leads, conversions and sales.

Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at