It seems that everyone and their grandmother is selling something online these days, but with all of this digital saturation of the online marketplace, how can you successfully get an e-commerce website up and running?
Check out this simple, step-by-step guide for leveraging the economic power of the intent.
Step 1: Build a Website
Register a domain name that has to do with your business. Keep it simple so that people can find you. Once you’ve registered your domain name, hire a web developer to make you a professional looking website. Make sure to ask for references, otherwise your site may not turn out the way you want it to, delaying your business and costing you money.
Step 2: Get the Paperwork Together
Although this seems like a step you might want to skip, don’t pass over the necessity of doing everything legally, unless you want to deal with potentially serious headaches in the future, in case anything goes wrong. Consult with a trusted lawyer to assist you in making sure all your ducks are in a row.
There are many E-commerce venues out there, but regardless of what you’re selling or who your target customer base is, it’s a safe bet to go with what’s popular, because that will bring you the most foot traffic. Don’t limit yourself to one marketplace; get on as many as you can in order to maximize curb presence.
Step 4: Release the Hounds…I mean, the Press
There are plenty of services that can facilitate this piece for you. Help a Reporter Out (HARO) is a great place to spread the word about your business, as is Pitchbox. Don’t be afraid to get personal. Contact potential clients and vendors, and even meet them in person if possible.
Step 5: Join the Catalogue
Make sure your business and your products are listed on Google and Facebook through a Google Shopping Campaign and the Facebook Product Catalogue. While it’s great to have your own website and listings on e-commerce venues, you also want search traffic from unexpected sources to come your way.
Step 6: Generate Content
Blog, post articles, tweet, and leverage the power of internet content to get people interested and engaged about your product. If you can’t do this yourself, hire someone, because it’s a crucial way to get clients through your digital doors.
Your Take Away
E-commerce has made it possible for entrepreneurs to extend their reach farther than they could have ever imagined. If you’re looking for help and advice establishing, developing or promoting your e-commerce website, the Naughty Marketer has the skills and expertise to make it a success. Don’t hesitate to call us with your project.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at email@example.com.