Bob Milliken
Bob Milliken

Do you think that social media marketing is the “next big thing” – a passing fad with no practical advantage? If you do you are definitely missing out on huge opportunities! Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.

Take a chance and jump in with these seven quick must-know tips you should consider for your next social media campaign.

1. Reserve your username across all platforms

Reserve all your usernames across all the social media platforms even if you don’t need them now. This stops imposters dead in their tracks, and trust me; you are going to need those usernames someday.

 2. Decide which social media platform(s) best suits your needs.

Not all social media platforms are suitable for all types of marketing campaigns. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, identify the platforms that bring the best results and focus only on them.

3. Optimize your social media platforms

Once you’ve decided on the platform(s), focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, clear and comprehensive “about” pages, and where applicable, links to your website.

social media4. Connect your social media accounts to your website

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; which you can use as a source of inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like your upcoming product launch) trend on Facebook. Just don’t overdo it.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.

Your Take Away

Post many times per day but again, don’t overdo it. The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is.  Bob Milliken specializes in helping businesses find their voice. Bob can be reached at or by phone at 604.986.8170 x102. Find us at