Preview By Veeno Dewan
Windsor, Ontario – The first all-electric Fiat 500e vehicles destined for Canada rolled off the line this week at the Mirafiori Assembly Plant in Turin, Italy. An all-new, all-electric take on the FIAT brand’s most storied and iconic model, the Fiat 500e will arrive on this side of the Atlantic by the end of the first quarter as the first North American battery-electric vehicle (BEV) offering from Stellantis.
The lightest passenger BEV in the market, the Fiat 500e delivers an estimated range of up to 240 kilometres, enabled by a 42 kilowatt-hour (kWh) battery with a Level 2 (11-kW) charge time of four hours and 15 minutes (30 amp). BEV capability combined with quintessential design cues make it unmistakably FIAT, with style and sustainability at its core.
“We’re thrilled that the Fiat 500e has officially begun its journey to reach customers in North America,” said Olivier Francois, FIAT CEO and CMO Global of Stellantis. “The 500e registered more than 185,000 units worldwide since its launch and is playing a relevant role in the green transition of cities across the globe, continuing the Brand’s electrification journey.”
In Europe, the 500e is leading the electric city car market for the second year in a row as FIAT’s most awarded vehicle ever. Ranking first in Italy, Germany, Spain, Belgium, and Austria, its massive success is creating a highly anticipated launch in North America.
FIAT is beginning the introduction of the Fiat 500e to North America with one effortlessly chic model, the (RED) Edition. FIAT has partnered with (RED) to introduce the coolest, most ethical car in urban mobility, with features including red-painted exterior mirrors, LED headlamps and front grille details, sitting on 17-inch diamond-cut alloy wheels. Inside, a striking red dashboard is the focal point. Available exterior colours are Tuxedo Black, Glacier White and Red by (RED). Every time a (RED) product is purchased, it triggers a donation to the Global Fund to support life-saving prevention and treatment programs in communities most in need.
The 500e is Canada’s lowest 2024 model year MSRP electric vehicle (EV) with a starting price of $42,190 ($39,995 MSRP plus additional fees) and is positioned to optimize government EV rebate eligibility with up to $5,000 in federal rebates and up to $7,000 in provincial rebates. It is available at dealerships in Quebec and British Columbia by Spring 2024, then will expand to other markets as production ramps up.
FIAT brand celebrates 125 years as an automaker and some things haven’t changed. Iconic Italian design and refinement, plus a fun-to-drive factor come standard with every FIAT.
THE Fiat 500e is already an award winner with Green Car Journal naming d the Fiat 500e 2024 Urban Green Car of the Year. The 500e is electrifying North America with its sustainable mobility mission as Stellantis’ first BEV offering in the region. Green Car Journal editors noted the compelling combination of efficiency, affordability, style and zero-emission motoring with a cool Italian vibe.
“FIAT’s new 500e is innately appealing with its compact form, Italian fashion sense, and zero emission driving,” said Ron Cogan, Editor and Publisher of Green Car Journal and GreenCarJournal.com. “It’s also right-sized for urban life, which means easier maneuvering and parking in crowded environs.”
“The Fiat 500e is an affordable, electric city car taking cues from the brand’s history, democratizing transportation in the same way FIAT has deployed since the brand’s inception,” said Aamir Ahmed, head of FIAT North America – Stellantis. “The Urban Green Car of the Year award is a wonderful way to start the launch of an EV that offers a clear expression of form following function, economical use of materials and a belief that quality design should be accessible to all.”
The Fiat 500e is a completely new four-seat, battery-electric vehicle with a dedicated BEV platform. Wider and longer than the previous ICE model, resulting in improved interior space and storage. Perfectly proportioned with optimized weight and aerodynamics, the Fiat 500e is the ideal urban commuter, brimming with coolness and charm while delivering its sustainable mission.
In early 2024, FIAT brand will launch the FIAT 500e, the first Stellantis retail battery-electric vehicle offering in North America and the best-selling city EV in Europe.
