Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.

Three pages every funnel must have – and what to put on them!
#1 – Sales Page
This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. Regardless, it serves one purpose only—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, it is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:

• Include a clear call to action – “Buy Now” or “Click here to download this report for free”.
• Eliminate distractions – that means no links to other websites or even a navigation bar. This is why using a program such as ActiveCampaign, ClickFunnels, LeadPages or OptimizePress is so important.
• Address the readers’ pain points and how your offer provides the solution.
#2 – Confirmation Page
Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a holding page, if you will, while you wait for them to confirm their email address.
If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!
Here is where you can offer an upsell, remind people to follow you on social media, and give them a peek at your other products and services.
Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for.
#3 -Thank You Page
This is where they actually collect their downloadable item or get information about how your product will be delivered.
Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely.
In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point.
Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:
• A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.
• A “no brainer” coupon offer – an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.

Take Away
Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.

For expert advice on sales funnels and marketing automation call Bob at 604.270.1730 or send an email to and let me know how I can help you.