VICTORIA – People and companies in B.C.’s music industry can plan for the future with $22.5 million dedicate

d to the sector over the next three years though Amplify BC.

“I know what the music industry has gone through this past year because I’ve been working closely with mu

sicians, producers and b

usinesses,” said Bob D’Eith, Parliamentary Secretary for Arts and Film. “People told us they needed stability and we listened. For the first time, government is committing three y

ear

s of funding for Amplify BC. This is huge for the music industry. It says, ‘we hear you, we value you and we’re here for you.’ I’m excited to

work together to chart a path to recovery.”

Administered by Creativ

e BC, Amplify BC offers four programs:

* Live Music supports t

he operations, development and adaptation of venues, festivals and concert presenters in B.C.

* Music Company Development supports the operations, development and adaption of music companies in 

 

B.C.

* Music Industry Initiatives support the development of B.C.’s music industry, funding projects that suppor

t training, skills development, export activities, business development, research and up-and-coming talent.

* Career Development 

supports the careers of emerging and established artists in B.C., funding sound recordings, music videos and marketing initiatives.

“Over the last year musicians have comforted us and inspired us. Now they need our support to come back str

onger than ever,” said Melanie Mark, Minister of Tourism, Arts, Culture and Sport. “We heard the call to action from the music sector, and I know that by continuing to work t

ogether we will support our talented artists, sustain our vital music businesses and contin

ue making our mark in the music industry.”

Working closely with the industry, Creative BC adapted several programs in 2020 to help the sector during the pandemic. For example, music companies, venues and festivals used their grants to cover their operating costs and people in the music industry received grants to adapt to the challenges of the pandemic.

These changes were b

ased on extensive consultation with industry. Creative BC will continue to adapt Amplify BC’s programs each year to meet the changing needs of the music industry as par

t of B.C.’s economic recovery.

This funding is part of B.C.’s $10-billion COVID-19 response, which includes StrongerBC: BC’s Economic Recovery Plan to protect people’s health and livelihoods while supporting businesses and comm

unities.

Amplify BC is the Province’s music fund and is delivered by Creative BC.