2017-Ram-1500-Sublime-SportRam Truck recently announced two new option packages that strengthen the brand’s factory-custom trend and color palette on the hot selling Ram 1500 pickup truck range.

“The Ram 1500 Sublime Sport and Rebel Blue Streak expand our offerings in factory-custom trucks and give dealers a more extensive colour palette to excite customers who are looking for something unique,” said Mike Manley, Head of Ram Brand, FCA – Global.

The new 2017 limited-edition Ram 1500 Sublime Sport package features a stunning green monochromatic exterior with body-colour grille. The 2017 Ram 1500 Sublime models feature a Sport performance hood with Semi-Gloss Black 20-inch wheels, Black Ram’s head grille badge, Black tailgate badge and Black body-side badges. Interior treatments for the Sublime Sport include Lime Green accent stitching throughout the cabin, accent-colour Ram’s head embroidery on the headrests and sport mesh seat inserts. A Lime Green Sport badge is prominently placed on the glove box door. Anodized Black-painted spears and trim rings complete the interior. Only 1,000 units of the bright-green 2017 Ram 1500 Sports models will be produced for Canada.

The Ram 1500 Sublime Sport package is available on Crew Cab V8 4×4 models with a starting MSRP of $56,690, plus $1,795 destination. The trucks are arriving in dealerships presently. Ram also introduced the Rebel Blue Streak. To complement the Rebel’s bold looks and capability, the truck is now available with Blue Streak exterior paint. In addition to the body colour, the Ram 1500 Rebel Blue Streak can also be ordered with the Rebel Black Appearance Package, which includes a Black-decaled performance hood, Black wheels, Black grille, Black brush guard and Black badging. Optional two-tone with Black lower paint also is available.

The new Rebel Blue Streak interior features Black anodized bezels on the doors, centre console, instrument panel and gauge cluster trim rings. Optional all-Black leather seats replace Radar Red and include Black embroidery. Slate Grey accent stitching traces the instrument panel, centre console lid, doors and seats. Deep rubber floor mats are embossed with Ram’s head logos.

The Ram 1500 Rebel Blue Streak is available in all Rebel configurations and options at no extra charge. The Ram Rebel starting MSRP is $55,245, plus $1,795 destination. Rebel Blue Streak will start arriving in dealerships in May 2017.

Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with America’s longest-lasting line of pickups.

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities. Ram continues to beat the competition in the most sought-after titles:

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.