Lenovo and Google stunned the technology industry recently after announcing that the search company would sell off its Motorola handset business to Lenovo for $2.9 billion. The sale is a substantial discount from the $12.5 billion Google paid for Motorola in 2012. It also shows just how far Lenovo has come as a brand that wants to do even bigger things in the United States. In order for Lenovo to succeed, however, the company must make a number of changes at its newly acquired Motorola unit. Lenovo has been able to build its PC operation into a global leader through the strength of its brand recognition and its willingness to go the extra mile on design and security. But trying to turn Motorola once again into a dominant mobile device brand won’t be simple. Lenovo needs to understand that the U.S. Android ecosystem it’ll be playing in is nothing like those other markets in which it’s already competing. This slide show will examine the deal, some market factors and identify some things Lenovo should do to nurture Motorola under its wing. Believe it or not, the answers go beyond just selling more handsets.
Courtesy : www.eweek.com
