Photo by Shane Aldendorff on Unsplash

Are finding that your customers are abandoning their cart without making a purchase?

Do you have a fantastic welcome email yet still struggle to convert leads?

If you answered “yes” to any of these questions then it may be time to evaluate your email automation process.
But 1st, just exactly what is an email automation process?
Mail Chimp defines email automation as “a way to create emails that reach the right audience with the right message at the right time – without doing the work every time”. Essentially, a trigger (such as a specific date, event, or contact’s activity) telling your system to send out a sequence of personal, highly customized and timely emails.
It’s a proven fact. It usually takes 6-8 “touches” to generate a viable lead that will covert. That’s an LOT of emails to write, schedule, distribute and follow-up on if you were doing this process manually. Imagine the time you would need to do all of this with an email list as small as 500 contacts.
Most small business owners that I know do not have the time or the inclination to even contemplate doing this, let alone actually doing it, resulting in massive lost sales opportunities.
An autoresponder service makes simplifies the deliver your emails. Choose the delivery date and time, and you’re done. It’s that easy.
Of course you still have to write the emails. Sorry.
The key to keeping this simple is to map out a strategy. What will be your topic this month, who will you be targeting, what will be your offer (information, product, service, event,…?). Once you have all of this figured out you can write the content.
Like most things in life, marketing is a process and the better designed it is the better the results will be. Once you have it down pat, marketing automation will relieve you of the pressure of having to do, it and give you the freedom to dream of new ways to grow your business.
Marketing Automation has the potential to turn businesses around and in this period of COVID-19 it is a tool that you should not ignore. But it can be overwhelming, and this why I am going to dedicate my column over the next few weeks showing you its potential and how you can use it in your business.
I’ll answer questions such as “why should I bother writing a welcome email series, what should I put in a welcome email series, what is a sales funnel, what is a trip wire, and much more.
I’ll also cover why integrating automation with PPC (Pay Per Click) services, SEO (website visibility) and Social Media will sky rocket your business. So stay tuned.

For expert advice on marketing automation call Bob at 604.270.1730 or send an email to and let me know how I can help you.