Toronto: Hockey Canada announced Thursday the launch of the Century Tour to commemorate its 100th anniversary. A 20,000-square-foot interactive hockey experience caravan will visit approximately 100 communities across Canada. The #Century Tour will launch in Ottawa on July 1, 2014 and criss-cross the country, wrapping up at the end of May 2015. Hockey Canada’s goal is to engage more than one million fans over the course of the year.
In addition, Hockey Canada and one of its premier marketing partners, Nike, revealed a special 100th anniversary jersey that will be proudly worn by Canada’s men’s, women’s and sledge hockey teams throughout the 2014-15 season.
“The new Hockey Canada jersey is an emblem of Canada’s deep hockey history and passion for the game,” said Scott Smith, chief operating officer with Hockey Canada. “The 100th anniversary of Hockey Canada is a unique moment in Canadian hockey history, and we are proud of the design and innovation in the jersey Nike has provided to Hockey Canada to celebrate the occasion and Canada’s national teams.”