If you are a marketer, then that makes you a writer. Marketing – Copywriting; these two are inseparable.
To be effective at building and engaging with your audience, you need to make sure you understand how to write convincingly and how to grab attention.
It’s a war out there and you need to fight to get your audience to give your messages a first glance. You need to make sure that your subject lines stand out among the 100’s of other messages in their inbox and are interesting enough to be considered worth reading (while not looking like spam…).
You need to make sure that you persuade your audience and convince them to potentially buy from you, or to visit your site again, or simply to trust whatever it is that you’re saying.
Oh, and you need to write well as well. That means you need to write in a way that is captivating, entertaining, authoritative and accurate.
Why being good at this will do wonders for your business.
Increases traffic: Catchy headlines and interesting content are both effective ways to drive more traffic to your website and hopefully, in turn, increasing sales. Consumers want to know more about a product than simply the cost. They want to understand what the product or service is, the features, the value for money, where the parts come from, is the business ethical, what’s the company’s philosophies and values, and so on. Communicate this information through interesting copywriting to engage your target audience.
Builds brand: Copywriting is a great way to build a brand and establish a reputation. Consumers are now seeking out details of what they are paying for and where it is coming from. Provide content that is more than simply product-focused to provide a more complete picture of the company and the brand.
Makes business relatable: Providing different articles and copywriting for both consumers and potential customers helps to build a story for your audience. Use writing to make you more relatable by showing them where you have come from, what your business values are and why you are in the industry.
Influences customers:Effective copywriting can influence people’s thoughts and opinions, in turn influencing behaviour. Make your customers feel something by appealing to emotional triggers. Tell them a story that will change their beliefs. Then create an image that shows the value of your business offerings.
There’s no denying that copywriting plays a vital role in business marketing. Your words, well-crafted and well-written, that move, explain, sell, persuade, and describe have never been more important.
If the thought of writing induces a state of high anxiety and cold sweat, then call us. We can dial-down the stress.
Bob Milliken is a toastmaster and a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org