This is the last of my 5 part series on building your social media presence. I am writing this installment from my hotel room in The Hague Holland, where we are visiting friends and family. 

Bob Milliken

Over the course of this series I have shown you how to work with social media. I’ll now turn your attention to building the social media presence.

Building it from the ground up can be a daunting process; which platforms to use, what content, who’s my target audience, who am I talking to? Some of these we have previously covered. To add to this list, here are my top 4 building blocks

  1. Consider using different platforms: The platforms you choose to use will depend entirely on your business and what you hope to achieve. There are numerous options to pick from: Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube and others. You don’t need to use all of them; my advice is to select a few and use them well rather than spreading yourself too thin.

Looking for something interactive? Try Facebook or Instagram. Wanting to remain strictly business-oriented? Use LinkedIn. Do your research and decide on what platforms will best serve your purpose.

  1. Develop strong, consistent profiles: Setting up accounts on these platforms is easy. Crafting them to best represent who you are is the difficult part. Also, make sure your messaging is consistent across ALL your profiles. There’s no point promoting one thing on Instagram, only to state another on Twitter. This is the easiest way to undermine the strength of your brand.
  1. Create regular content: To use social media effectively, you must remain relevant. This includes posting regular content that is engaging and relevant to your target audience. It might be worthwhile developing a social media plan of when and what you will be posting to ensure consistent messaging and a range of topics. Track the success of posts to see what generates the most traffic and interaction, including comments and likes. 
  1. Interact with your audience – If people are leaving comments and engaging with your posts, respond! This is the best way to truly engage your audience and ensure they keep coming back. It doesn’t have to be much, a simple acknowledgement of their post or a thoughtful reply, but it shows that your page is active and appreciative of its followers.

The Take Away

Building a social media presence is a long-term task. It can seem difficult at times but persevere and you will see the benefits. While there is a range of considerations when building an online brand, always keep in mind that consistency is key.

Call us – we can help build your social media brand.

Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at