Bob Milliken

According to Perry Marshall, Goggle AdWords expert and #1 author on Google advertising, “AdWords is hands-on”. So, prepare to roll up your sleeves and dive in. Over the next few weeks I’ll be talking a lot about Google Ads and AdWords.

For starters, Google Ads are a popular marketing technique. Companies of all sizes are converting more leads to sales than ever before by using AdWords to engage with broader audiences and target particular groups of potential customers.

If you are looking to make your Google Ads campaign more effective, these 3 steps will get you started.

Understand your target audience.

With Google AdWords you can access 1 billion people in 10 minutes. If you do not have a clear idea of who you are talking to, this could become very costly. Very quickly.

A primary reason for the success of Google Ads is the ability to select specific groups of potential customers to target. Research your audience and the groups you would like to target before you commit your campaign. What is their location? Their age? Their likes and dislikes? Why do they need your product or service?

These details will be key to targeting the most appropriate audience for your Ad and ultimately running profitable campaigns.

Use correct keywords

It all starts when “someone” searches for something. Once you understand your target audience, you can use the Google Keyword Planner to define the keywords your “someone” will use. Google Ads revolve around keywords as your ads will be shown when people search for your particular words or phrases.

We recommend you set-up keyword groups, which are categories of similar keywords, to cover different search terms and to ensure your ads display even when slightly different search terms are at play. Using similar keywords is critical to making your reach as wide as possible.

For example, a rat exterminator company is likely to use keywords such as ‘rat extermination’, ‘rodent extermination’ and ‘pest control’. Adjust these as your campaign progresses to ensure you are using the most effective words and phrases.

Make multiple versions of ad pages

With marketing, the success of a campaign sometimes comes down to trial and error. Use a range of Ad pages to see which one yields the best results and choose the one (or ones) that generate the most leads and the most conversions.

Take Away

WARNING! If you are a rank beginner, you will most probably make several “beginner” mistakes that will leave you with a huge bill and nothing to show for it. Stepping out on your own will likely get you in deep water very quickly.

We are AdWords experts who know exactly how to reach your audience with profitable Ad campaigns.

Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at