New Delhi: Encouraged by growing number of Internet users who are logging online to shop, India and China will propel Asia-Pacific region sales to USD 1.5 trillion this year, making it the largest e-commerce market in the world, research firm e-Marketer said.The firm projected that rising online and mobile user base in emerging markets will help business-to-consumer (B2C) e-commerce sales rise by 20.1 per cent to USD 1.5 trillion this year from USD 1.24 trillion in 2013.
e-Marketer said in 2014 for the first time consumers in Asia-Pacific will spend more on e-commerce purchases than those in North America.
“Beginning in 2016, China will overtake the US in spending. Massive gains in China, as well as in India and Indonesia, will push Asia-Pacific’s growth ahead,” the firm said, adding, Argentina, Mexico, Brazil, Russia, Italy and Canada, will also drive e-commerce sales growth worldwide