Bob Milliken
Bob Milliken

Internet marketing, or on-line marketing, is the most inexpensive way to reach your target market, regardless of the size of your business.

That being said, there are many, many ways to make money online, but by no means are they created equal. There are those that don’t work out well, there are scams, and there are proven ways to make money online, such as affiliate marketing.

On-line marketing doesn’t come easy. It requires time, creativity and diligence. And lots of it. The Internet is a canvas which you can use to your gain, but you will need to exercise these skills to make it work for you.

Let’s focus on affiliate marketing and find out just how this aspect of on-line marketing can make money for you.

To begin with, affiliate marketing is an activity where you promote and advertise products or services not as the seller, but as an affiliate. You are not the seller, but you are promoting the product or service. Affiliate marketers get paid by the sellers on a commission basis or on a per-visit basis. The per-visit plan is usually implemented by the seller giving the affiliate marketer a customized link that provides the seller with affiliate marketer data when clicked. This link is then added to your blog posts, your social media posts, and wherever else visitors can see them and click through.

affiliate marketerThe trick to affiliate marketing is getting traffic to your website or landing page, because once there they can take advantage of your offer. It is important that the content of the page is built to convert. Your single goal must be to convert the prospect into buying the product or service you are offering. Conversion is key!

Many affiliate marketers establish multiple websites to advertise different products or services. This makes good sense as it gives you both greater exposure and increases chances of converting visitors into interested parties who will click on your affiliate link and put money in your pocket.

Your Take Away

You need a mailing list. Period. Building and owning a mailing list is very critical to your online success, because the search engines and other money making online methods can collapse at any time (we have seen this many times) leaving your money machine to sputter and die.

Your mailing list breeds familiarity and community and by owning it, it is yours forever. You can continue to use it whenever to contact the same people over and over again with new products, new information and announcements.

Building a list makes it easy to make more money because the people on your list already know you, you have already gained their trust which makes you a successful on-line marketer.

Bob Milliken specializes in helping businesses accelerate their marketing. Bob can be reached at or by phone at 604.986.8170 x102. Find us at