By Asian Journal Auto Editor

Even in normal times when school is in session, the Breakfast Club of Canada (BCC) is called on to help kids with a nutritious breakfast. Mitsubishi Motors Canada and its dealers have partnered with BCC since 2016, providing hundreds of thousands of breakfasts as the organization’s exclusive automaker partner.
Today, amid COVID-19, the need for proper nutrition is acute and the Mitsubishi team is helping with money for food to feed families plus the means to deliver the precious hampers to the communities that require them. “I am very impressed by Mitsubishi Motors Canada and their willingness to find tangible ways to support Breakfast Club of Canada. During this Covid-19 crisis they are contributing in a unique way to help us reach families in need,” said Daniel Germain, president and founder, Breakfast Club of Canada.
Immediately, Mitsubishi Motors and its dealers are providing $50,000 for filled food hampers plus a fleet of Eclipse Cross “Community Utility Vehicles” for logistics. We are proud to give new meaning to the term “CUV” said Juyu Jeon, president and CEO, Mitsubishi Motors Canada, to help combat an unprecedented increase in the need for healthy food throughout disrupted Canadian communities.
BCC’s Emergency Club Fund initiative is also cooperating with food industry partners as part of the National Task Force to meet the need for help. Jeon is optimistic that Mitsubishi Motors can play an important part. “Working together, we hope to make a meaningful difference for children and families and the community at large.”
With school closed the logistical requirements have changed in food delivery for vulnerable children and youth. In some cases, not for profit organizations have established community food hubs where families and children who were part of the breakfast program, can pick up meal packages and gift cards. In Langley, B.C., where the Mitsubishi Community Utility Vehicle will be used, the Langley School District Foundation will be driving and dropping off grocery gift cards to families who are not able to access the community hubs.
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit

Mitsubishi Motors Redefines First Responder Program

Our healthcare heroes don’t have the option of staying at home and for some that means the need to purchase a new vehicle for reliable and safe transportation.
Mitsubishi Motors Canada is making it easier to do so with its First Responder program. The program established in 2015 to thank Police Officers, Emergency Medical Services (EMS) and Firefighters, was expanded to include healthcare professionals from doctors, to nurses to psychologists.
The rebate is for $500 off the purchase of a new vehicle that can be combined with any other offer*.
“We greatly value all that our healthcare heroes do and felt compelled to redefine what it means to be a first responder to include a wide range of professions within the healthcare field,” said Juyu Jeon, president and CEO, Mitsubishi Motors Canada. “This is a small way to say thank you to all those who keep us safe.” Police Officer (Current), .Firefighter (Current), Emergency Medical Services (EMS) & Paramedics (Current), Volunteer Firefighters, Special Constables (Core Officers) & Coast Guards (Current), Cardiology Technologists (New), Medical Sonographers (New), Respiratory Therapists (New), .Psychologists (New), Ambulance Attendants (New), Physiotherapists (New), Registered Psychiatric Nurses (New), Physicians (New), Licensed Practical Nurses (New), Registered Nurses (New), Nurse aids and orderlies
Other programs available to First Responders and all Canadians are, financial deferment on new vehicles, financial relief deferment payments on existing Mitsubishi vehicles for those in need and Lease Extensions up until May 31, 2020.