Have you been able to create a Facebook group for your business yet? Great! In my opinion Facebook groups are one of the very best ways to spread the word and get people to engage more strongly with your brand. And it’s also something that a lot of brands and businesses never think to do.
Now you need to think about how you’re going to go about making your group a hit. Starting from the beginning and setting up your app, you first need to think about the settings. Head over to the settings panel in your Facebook group and follow along with my key setting recommendations.
The linked pages option lets you link your group to a Facebook page. This is a useful tool as it will allow you to promote your group via your page – the group will appear at the top of the page. That in turn means that your Facebook page followers can instantly jump into your group.
Linked pages also share administrators.
This is the URL for your Facebook group. This is what people will see in their browser when they visit your group, and of course it also creates the option for direct traffic to visit your group simply by typing in the address (rather than going via the Facebook app). Choose something that reflects the group name and brand but consider that your web address is fixed once you pass 5,000 members.
If you set a location for your group it will then appear more prominently in local searches and might even be recommended to other users, depending on your settings. Yes, choose a location if your business is a local type of business – such as a highstreet store, or perhaps a pub or restaurant.
Membership Approval and Pre-Approvals
This defines whether anyone can join your group, or whether you need to approve them first. Whichever way you decide to go will depend on the intent of your group. Are you planning on using this as a way to build a large following? Or do you want to keep it exclusive and make your group into a way to attract more engaged viewers?
If you want to approve certain members and save yourself time, you can use ‘pre-approvals’. This approach makes it easy for certain groups to be accepted into your Facebook group by default.
There are lots of technical aspects to Facebook groups and I have shared but 4 of the top settings you should consider for your Facebook group. Settings aside, the main takeaway should be that a great group is one having a clear purpose and facilitates genuine, honest conversation about a specific topic.
A great group creates something people want to share.
For expert advice on Facebook and Facebook Groups book a FREE 15-minute conversation with Bob to talk about your Facebook Group and how you can improve it.