Bob Milliken
Bob Milliken

There are over 30 Million small businesses that are running advertisements successfully on Facebook. If you are running a small business, then Facebook provides the best social media platform to promote your product or service. Facebook helps in building your brand and driving targeted audiences to your page.

Use these 5 tips to build an effective Facebook marketing strategy for your business.

 Set your page:

  • While setting up your Facebook page you should buy a vanity URL which would enable users to discover you easily on Facebook. For maximizing the impact use this address on your business cards or on your marketing materials. While setting up your Facebook page incorporate following:
  • Make sure your page is discoverable.
  • Try to do one-to- one conversations with users who can like your page.
  • Post messages which are useful to users and make them want to visit your site.
  • Analytics on your Page will provide you with better insights about your marketing.

Define your prospective audience:

Define and determine your targeted audiences before setting your Facebook page. To build your audience you can ask your current customers and supporters to like your page. Then ask them to invite others who may be a fit for your product or service. Share your page among your business contacts and ask them also to like your page and invite others. Never stop growing your audience.

Facebook for businessUse appealing content:

The content you post on your wall should be appealing, engaging, and speak directly to your audience. The content you post, whether image or video or text, should be interesting, authentic and precise. Give responses for comments you receive for the post. Share your post more to get more followers which can in turn become your potential customers.

Promote your business:

Use various strategies to promote your business so that you can direct traffic to your page. By promoting your business with the use of Facebook, you can ensure that your marketing activities get their due worth and people can get easy access to your products or services.

Analyze the competition:

It’s a fundamental rule that you must always know who your completion is. Use Mr. Google to find out who they. Take the time to evaluate their strengths, their weaknesses and their marketing campaigns. Then build your campaigns around this information.

Your Take Away

The numbers are staggering. A lot of businesses are using Facebook for marketing and customer engagement and are earning huge profits through it. So, can you.

Facebook is also great for customer support. Instead of floundering during peak busy times, get organized and efficient with the right online custom support software and Apps, and improve the quality of your customer service.

Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at