Are you a B2B marketer and want to reach your target audiences? Are you using LinkedIn ads but still not getting the desired results for your business? Looking for ways to get more out of your ad budget?
Try these simple tricks to optimize your LinkedIn Ads and earn more impressions, clicks, and leads.
Target LinkedIn groups:
Create your LinkedIn ads and increase their visibility by targeting them to LinkedIn groups. My advice is to target only groups because targeting individuals will be less productive than group targeting. LinkedIn groups are where you will find interested and professional members, so focus you focus your campaigns there.
Focus on audiences to enhance LinkedIn ads:
To better enhance your LinkedIn ads, pay close attention to the needs of your audience. The best way to do this is by interacting with your connections to understand what they actually want from your product and services. If you are unclear, simply ask for suggestions and use their feedback to create your ads.
Resurrect an ad by changing its image:
Changing your ad image is another good way to optimize your LinkedIn ads for better impressions. We have been able to increase our CTR by using this simple tactic. Choose a new ad image that is both relevant and eye-catching. Use bright colors, high contrast, and easily traceable images as they work well compared to unclear and vague images.
Support bold headlines with the ad description:
Use bold headlines with the ad description to make your ad stand out and grab the viewer’s attention. Standard stuff, but no less applicable here. Make sure to create your headlines such that they very clearly tell the viewer what they can expect to find on your landing page once they click on your ad.
Use Call to action buttons:
Consider embedding call-to-action buttons in your LinkedIn ads. By doing this you will be able to directly land your visitors where you want them – on the correct page on your website or to a unique landing page or other such target – whenever a visitor clicks on the call-to-action button. Call-to-action buttons also help LinkedIn marketers to drive maximum traffic and higher search engine rankings for their business pages.
Track the performance:
It goes without saying that a core component of your LinkedIn ad strategy will be tracking the performance of your campaigns. For best results regularly check click-through rates, engagements and finally profit rates to optimize the campaigns.
Use these simple tricks to maximize the effectiveness of your campaigns and to grow your exposure on the LinkedIn platform.
Are you using LinkedIn in your social selling programs and not getting the results you expected? Call us, we’d love to help.
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org