I admit it. I’m a Toastmaster and in my opinion public speaking is one of the most important skills that you can ever learn. This applies even if you are not directly involved in public speaking. We all have something to say, but what is the point of saying it if we can’t get our message understood.

Here is why I think that you need to learn public speaking regardless of what you do.

Bob Milliken

The Importance of Public Speaking

Public speaking is most often associated with business professions where you have to convince an audience. But it really applies to all industries and all walks of life. Students in universities need to learn how to make presentations, marketers need to sell products, lawyers need to make their case, and teachers need to speak in front of a class. Everybody has to take an interview at some stage of their lives, and you have to learn how to convince the interviewer of your talents.

Transferable Skills

Public speaking involves the use of two important skills. First, you will need to be organized and prepared. Otherwise, the situation could turn out to be very embarrassing. Second, you need to understand your target audience and what they are looking for.

There is no such things as a “best” speech. There is simply a speech which appeals to certain people, similar to how there are certain products which suit certain individuals. Even the art of simply speaking in front of a crowd is a useful skill, knowing when to pause, how long to talk for, what body gestures to make etc.

Benefits of Public Speaking

For those who are interested in self-development, public speaking is one of the best tools available. It will build confidence and competence and you will benefit in both your work and personal life.

With these skills you will be able to inspire others and present your argument in a clear and concise manner. Perhaps even negotiate a better salary and sell your services in a more efficient way.

Beyond this, public speaking breaks down your barriers, inhabitations and fear of shooting from the lips. Regular practice does wonders for self-development. It helps to eliminate anxiety while building self-esteem and communication skills.

Your Takeaway

If the thought of speaking in front of a group induces a state of high anxiety and cold sweat, then I encourage you to attend the 2-part Surrey Board of Trade “Stress-Free Public Speaking” workshop on April 24 and May 8th. Dial-down the stress – register now to reserve your spot in this high energy, high activity workshop. You can register here: bit.ly/SBoTSpeakingWorkshop

Bob Milliken is a toastmaster and a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at thenaughtymarketer@rfmholdings.com