IMG_0023RICHMOND: Richmond-based Cowell Auto Group hosted a groundbreaking ceremony for their all-new Audi of Richmond and Jaguar Land Rover of Richmond dealerships, located in the Richmond Auto Mall, on Friday, September 25th at 11:30am. Over 150 media, manufacturer executives, staff, community leaders and VIPs were on-site to celebrate.

Cowell Auto Group’s expansion in the Richmond Auto Mall will provide the most luxurious and customer-friendly shopping experience possible. Each state-of-the-art facility is over 100,000 square feet with multi-level showrooms, and covered customer parking. The estimated investment for these two dealerships is over $60 million.

“Cowell Auto Group has grown significantly over the past decade and we have had to think differently when designing our new facilities.” said Ryan Cowell, President of Development. “For example, we have taken our rainy Vancouver weather into account and are building covered parking for our inventory, to ensure our customers are provided with a different, yet comfortable shopping experience. From the moment a customer sets foot on a Cowell Auto Group property, they will be offered luxurious shopping alongside of our award-winning customer service.”

IMG_0030Cowell Auto Group is proud to be the oldest continuously owned retail automobile dealership in Richmond and one of the oldest in Metro Vancouver. The organization has been a family-owned and operated business since 1967, when Gary Cowell opened Cowell Volkswagen at Westminster Highway and No. 3 Road. The organization enjoyed further success in 1985 when it moved to the Richmond Auto Mall. In 1997 they opened Audi of Richmond and Land Rover of Richmond; Jaguar Richmond followed in 2002.

We are proud to be part of the successful growth of our community for the past 48 years.” says Rand Cowell, President. “With the groundbreaking ceremony we are setting the stage to help the community grow for the future. These new facilities will not only provide excellent employment opportunities for people over the next 3 to 5 years, it will also enable Cowell Auto Group to create a meaningful difference for our employees and community!”

Cowell Auto Group was recognized in 2015 as one of Canada’s Top Small & Medium Sized Employers by the Globe and Mail, and was voted Business of the Year (76+ Employees) by the Richmond Chamber of Commerce. The group currently employs over 240 people, and donates upwards of $100,000 per year to support a variety of non-profit organizations through sponsorship programs and volunteering opportunities for staff.

Completion is anticipated for Autumn 2016. Business is as usual, with Audi, Jaguar and Land Rover operating out of their current facilities until completion.


In 1971, Audi was first introduced to the Canadian market. Today, a network of 44 Audi retailers sells and services a range of premium vehicles nationwide. Headquartered in Ajax, Ontario, Audi Canada markets a line of luxury cars built in plants in Ingolstadt and Neckarsulm, Germany, as well as Slovakia, Belgium and Hungary. The parent company, AUDI AG, resides in Ingolstadt, Germany.

Additional information on can be found at


Jaguar Land Rover is the UK’s largest automotive manufacturing business, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel drive vehicles and Jaguar, one of the world’s premier luxury sports saloon and sports car marques. Additional information on Jaguar Land Rover can be found at