MSM Group, in partnership with the BC-India Business Network (BC-IBN), hosted a successful media round table on “International Education & Brand Canada.” The event was co-hosted by MSM Group’s CEO Dr. Raghwa Gopal, and CIO Sobhana Jaya-Madhavan and guests were welcomed by BC-IBN’s Founder, Dr. Vivek Savkur. The event brought together over 15 prominent South Asian media leaders.
The discussion focused on the current state of international education in Canada, its impact on “Brand Canada,” the geopolitical factors at play and related matters. The discussion included the short—and long-term implications, collective strategies to promote relevant and positive information about Canada as an education destination, the critical importance of international education and the contributions of international students to the Canadian economy and society at large.
The action-oriented discussion culminated with few important calls for action:
– make reliable and good information available to prospective students and their families in their country of origin
– have pre-arrival and post-arrival supports in place for international students to maximize their chances to succeed in Canada
– foster greater collaboration between sectors, partners and stakeholders who are part of and/or connected to the international education ecosystem
– encourage transparent and open dialogue about serious problems and work together to find meaningful solutions that address the root causes of problems
Media Participants
The event featured media leaders from Asian Journal, Asian Star, Canada Tabloid, Darpan Magazine, Drishti Magazine, Entertainment Magazine, Leader Now Newspaper, Link Newspaper, Red FM, Times of Canada, and VOICE Newspaper.
Appeal and Impact of International Students in Canada
Canada is a top choice for international students due to its quality education, safety, respect for diversity, work options, and pathways to careers and permanent residency. Over the past decade, international student numbers have surged, with a 43% increase in the last five years and a 170% increase over the last decade. These students contribute more than $22 billion annually to the economy and support over 370,000 jobs.
Challenges and the Way Forward
Despite the growth, resources have not always kept pace, leading to concerns about ethics, compliance, and student exploitation. The recent reforms announced by the Canadian government aim to address these issues.
Dr. Gopal highlighted the importance of collaboration, stating, “Together, with our partners and stakeholders, we will overcome challenges and uphold Canada’s reputation as a premier destination for world-class education. By collaborating, we can ensure that Canada remains a welcoming and top-tier choice for international students, strengthening Brand Canada globally.”
Ms. Jaya-Madhavan committed that the dialogue initiated by MSM Group today will continue and the future sessions will include invitations to senior government officials, student and organizational leaders across Canada.
About MSM Group
MSM Group is a pioneering force in global innovation and excellence, dedicated to transforming industries through cutting-edge solutions and impactful partnerships. Since its inception, MSM Group has established itself as a leader in education and business operations, driven by its commitment to fostering growth and success worldwide. Our dynamic ecosystem is centered around three key verticals:
MSM Unify leverages AI-driven technology to connect students, institutions, businesses, and governments.
Innivec is a network of top educational institutions across Canada offering high-quality, industry-relevant education
Q Academy focuses on upskilling through intensive online training in digital economy skills and vocational education.
Together, these verticals exemplify our mission to empower individuals and organizations through education and skill development, paving the way for a brighter, more connected future.
Contact – sobhana.jm@msquare.media
