Let’s face it: a lot of businesses simply miss the point when it comes to internet marketing and especially when it comes to social media marketing.
If you have a Facebook group but it hasn’t made any progress or isn’t seeing any activity, then there’s a strong chance this could be you.
Read on to see what you’re doing wrong and how to course-correct.
Have a Point
Too many of us believe that the best way to promote our business is to set up a bland and boring brand and then to post about how great we are.
Think I’m joking or exaggerating? Just take a look at the number of companies that have blue and white logos that are mainly text, with vague names like ‘VexSoft’ and that don’t make it clear exactly what they do (“empowering individuality, teamwork, and synergy in all sectors!”).
There is simply no incentive and no emotional pull for people to sign up to a Facebook group belonging to such a business. People join groups because they believe in a brand and because they want to support it and learn more about what it is they do. If your brand is just ‘generic business’, then who is going to want to hear more from you?
Don’t be so safe: know who you are talking to and dare to show some personality.
These same companies often have Twitter accounts, Facebook pages, and Facebook groups where they just post bland statements about their own company:
“VexSoft makes the top financial monitoring solutions in the industry!”
“Have you tried our new accounting features?”
Things like this provide zero value to the user, they don’t encourage conversation, and they simply lack any real value. Would you stay in a group that did this? Or would you simply move on?
Finally, another one of the most common mistakes we make is not being consistent. We create a Facebook group and then simply not post into it for months on end. This means that when someone enters the group for the first time, they will think it is abandoned, or they will believe that the company simply isn’t interesting enough to be worth following. Ask yourself: would you want to join this group?
To avoid this trap – be consistent. Make sure you are not only posting interesting and engaging conversations, but also posting often enough that your group appears to be a hub of activity.
We have seen through my thoughts on Facebook Groups over the past few weeks that many of us may not be leveraging Facebook Groups to our advantage. Facebook groups are highly powerful marketing tools that you can leverage to build an extremely engaged and loyal audience and I encourage you to use them.
For expert advice on Facebook and Facebook Groups book a FREE 15-minute conversation with Bob to talk about why your Facebook Group isn’t thriving.