By Ray Hudson
Surrey: Monday evening was as a special evening, with a full moon high in a clear sky, shining over the glittering façade of the Aria Banquet Centre, as the guests of SW Media Group walked into the elegant facility for the launch of Aaarzu Magazine, the West Coast’s brightest new luxury lifestyle magazine.
Designed for all, but unique in its DNA which is linked to the desires and aspirations of the western Canadian individuals who may have Indian roots but are equally at home in the western culture and lifestyle.
Following a meet and greet reception where old friends and new friends met, the doors to the gala reception were opened to reveal a glittering scene where the guests were escorted to their tables.
Under the direction of the Magazine’s Executive Editor, Kanwalpreet Kaur Trehan, the event got underway with the well known TV Personality, Tarannum Thind of ZeeTV, who hosted the evening as well as participating in a panel discussion with Trehan and SW Media Group leader, Kanwaljeet (Lucky) Randhawa. Together they talked about the direction of Aaarzu, and answered the most asked question of the evening, why three “a’s in Aaarzu?
Lucky replied that pragmatically it placed the name first in every alphabetical list, but on an emotional level, by stretching out the sound of the name it conveyed a sensual rich aural texture much more in keeping with the qualities and sensibilities of the publication.
To add extra glitter to the festivities the vocal artistry of two well-known singers Baljit Kainth and Rajdeep Sekhon entertained the audience.
Aaarzu Magazine, the Power of Desire, is now a reality in the milieu. For more information see Aaarzumagazine.com