The 34-year-old is working with multinational corporations Apple and (RED) in honour of World AIDS Day Dec 1. Through her app, she’s offering exclusive new content and funds of all the in-app purchases will be donated to the Global Fund in a bid to eradicate the disease, reports contactmusic.com.
“Players can show their support by participating in special (RED) events and purchasing exclusive (RED) in-game items like (RED) Beats headphones,” she said in a statement.
“As a ‘thank you’ for their support, players can take a (RED) branded selfie with me and share to their social networks! Players can even attend a (RED) fundraiser event in-game. I’m thrilled to be able to support (RED) through Kim Kardashian: Hollywood,” she added.
As part of the special features, the “Keeping Up With The Kardashians” star’s mother and manager Kris Jenner will become the first member of the family to get her own avatar as she helps gamers get to the top of the A-list.
In the weeks leading up to World AIDS Day, 25 games, including “Kim Kardashian: Hollywood” will be making new content available to raise funds.