Like planting a tree, they say that the best time to put your Facebook pixel to work for your business is a few years ago. And although you might not be able to go back in time, the next best thing is to install your pixel today.
Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel. It’s free to start with, and if you are not technically inclined, you can always hire a developer to install the code for you.
I continue my series on Facebook marketing here with three reasons why you need to install the Facebook pixel on your website today:
- You can create a custom audience
Facebook’s audience targeting tool is very useful – it will let you hyper-target people based on their location, their age, gender, interests, hobbies, and so much more. But with the pixel, you can take your targeting to a whole new level. You can target only people who have been on your website, so you know these are people who know you and your brand.
- You need the pixel to remarket your existing and potential customers
The pixel will track what your website visitors are doing on your website. It will know what pages they’ve visited, and if you are tracking various events on your site (for instance, adding items to a cart, making purchases, etc.), then the pixel will report that information to Facebook.
When you set up your Facebook Ads, you can segment your audience into people who have browsed a certain page on your website, as well as those who added your products to cart but did not check out, and so on. With this information, you can easily offer up relevant ads to your web visitors depending on their site activity.
- The pixel will track your visitors’ activities across devices
The pixel code is so powerful that it can follow your site visitors and learn about their activities whether they are on a mobile phone, tablet or laptop computer. It offers a seamless experience for users and adds a lot of value to advertisers.
Your Take away
Make no mistake, once the pixel in place, it will become the glue that holds your entire marketing strategy together. Of course, every good marketing plan is not made-up of a single action, but rather of several related actions that all work in concert with each other. Call us, we’d love to help you!
Bob Milliken is a master marketer specializing in helping businesses achieve outrageous levels of success. Bob can be reached by phone at 604.270.1730 or by email at firstname.lastname@example.org