Should we be using social media to draw attention to our website? Absolutely! If you’re not, you’re leaving traffic on the table, and traffic should be at the heart of your marketing plan. After all; no traffic, no leads, no customers, no business.
Social Media expert Alex York uses apt analogy to describe this: “Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.”
This is part one of a three part series that will get the engine humming with eyeballs to your social channels and ultimately to your website. If you follow the steps I layout for you here and over the coming weeks you’ll be a long way towards optimizing your website for search visibility.
Create the best content for your audience
This starts with creating content that helps people; and it would be better still if the content excites and thrills. When you publish a great piece of content it helps get people’s attention, and more importantly, it gets shared across multiple platforms and that’s good for business because it spreads your message and gets people to know your brand and what it represents.
Optimize it properly with widgets and any button that you find useful. Facebook and Twitter buttons are a must for any business but if your business focuses more on visuals, then add in a Pin It button to the images.
It’s important here to remember that only a fraction of your entire audience will actually see the content, and only a fraction of those will share the content. This fraction is significantly lower for on Facebook and Twitter so you may need to work on the content in order to make sure each post gets as many views and shares as possible.
Consider the time of day, the day you post, and the format when posting. When posting on Twitter, use big images and remember to post your link regularly. Facebook doesn’t give you much with link thumbnails so use more images on your content and structure the content in a way that tells a story, as opposed to random thoughts or rants.
Your Take Away
Social media has the ability to be a major source of traffic to your website and this is critical to “being in the money”. If you’re like most small business owners I know, you have little time to spare tuning your social media. Get in touch with a reliable social media expert today that will get eyeballs back onto your website.